Magatte Wade was born in Senegal, educated in Germany and France, and launched her entrepreneurial career in the San Francisco Bay Area, where she co-founded Adina World Beverages after working closely with Silicon Valley start-ups.
The company has attracted talent from beverage industry leaders, including the founders of Odwalla and Sobe, and is now carried in major national retailers across the U.S., including Whole Foods Market, Wegmans, and trial roll-outs at Safeway and in the Pepsi distribution chain.
The driving force towards her starting her beverage company was when she visited Senegal and found traditional Hibiscus drinks were replaced by Cola. She feared that people will lose their African heritage and decided to form the company.
Magatte recently launched her second company, The Tiossano Tribe, which produces and retails luxury organic skin-care products based on indigenous Senegalese skin care recipes. Tiossano is a contemporary lifestyle products brand that integrates the three cultures that formed her, Dakar, Paris, and San Francisco.
Magatte’s aim is to inspire a new generation of thinkers from Africa to be innovative and go back to Africa and bring out the culture and stories of Africa and turn them into a new opportunity.
The World Economic Forum named her one of their Young Global Leaders for 2011 and Forbes named her one of the "20 Youngest Power Women in Africa" in 2011.
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